I started BTD in december of 2011 shortly after my mom, Dee Keller, launched her italian shoe line. Naturally, I wanted to do all i could to help and thought blogging would be a great way to spread the word. Plus, I'd always had a knack for and interest in coding, so building a blog from scratch sounded like the ultimate challenge and project for me to, excuse my cliche, kill two (or a few) birds with one stone. On one hand, I could play with code, experiment with all the awesome adobe software (woohooo!) and justify it (to myself, of course) all as a way to help my mom.